The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much

of the web isn't optimized for those mobile devices. Mobile devices are often constrained by display

size and require a different approach to how content is laid out on screen.

There is a multitude of different screen sizes across phones, “phablets”, tablets, desktops, game

consoles, TVs, even wearables. Screen sizes will always be changing, so it’s important that your site

can adapt to any screen size, today or in the future.

Responsive web design, originally defined by Ethan Marcotte in A List Apart responds to the needs of

the users and the devices they’re using. The layout changes based on the size and capabilities of the

device. For example, on a phone, users would see content shown in a single column view; a tablet

might show the same content in two columns.

HOW DOES RESPONSIVE WEB DESIGN AFFECT MY SEARCH RANKING? Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices. To help you make sure your website is ready for this search change, we've put together the following frequently asked questions: Will this change affect my desktop traffic? No. This change will affect mobile searches in all languages worldwide. How can I check if my site is mobile-friendly? You can check your site by testing your pages with the Mobile-Friendly Test tool. This tool shows how Google Search sees your pages. To get a list of mobile usability issues across your sites, log in to your Search Console account and use the Mobile Usability Report. How can I make my site mobile-friendly? Get started with the guide to mobile-friendly sites to build your mobile-friendly site. If you need more customized advice for publishers, you can check out the AdSense Multi-Screen Starter Guide. My website is already mobile-friendly. Do I need to take any action? If you already have a mobile-friendly site: Double-check your site’s pages using the Mobile-Friendly Test tool and see how Google Search sees your pages. Check out the AdSense Multi-screen Implementation Guide to learn about growing audience and revenue from your site. Use the Mobile Search Engine Optimization guide to help your site show up in search results. Go mobile today to provide your visitors a good user experience and to make most of your mobile traffic. t REFERENCES: - google: https://developers.google.com/web/fundamentals/design-and-ui/responsive/fundamentals/?hl=en his material is copied directly from google guide lines https://support.google.com/adsense/answer/6196932?hl=en
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