SEO Search Engine Optimisation


Get keywords into the body of your text. Use internal linking. An FAQ section with different pages for each question Create a Blog Update content on your site frequently Use an SEO module if you have a CMS Images should have tags and captions Feed in blog posts from twitter, facebook or other feeds. On Page Optimization Checklist (Deep) Your content should cover a topic that readers will search for Determine a good key phrase to focus on Your key phrase should have adequate searches and low competition. Include a relevant key phrase in: Title, url, meta description, meta keywords. Your body copy should have adequate keyword density. Use your key phrase in a Heading 1 format. Include your key phrase in other special formatting such as bold, italic, bullets Tag posts with your key phrase. The key phrase you want to focus should be first in your keyword meta tags Use the key phrase at least once in your meta description. Have multiple images and relevant links – More is better! Have an alternate description and title attributes for the image Save the image with the keyphrase in the file name Have title attributes (or anchor text) for your hyperlink Outbound links should have the  key phrase in their url address? Get inbound links through your site (with anchor text)?  Contact us for a free basic SEO audit. Remember good content rules. ENSURE YOUR SITE IS MOBILE FRIENDLY (REACTIVE)

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At the Blue Skies Room we are adept Search Engine Optimizers. We get you found and seen on the internet. Search engine optimization (SEO) is a process to affect the visibility of a website or a web page in a search engine’s un-paid, often called, “organic”, search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from that search engine’s users. SEO may target different kinds of search; image search, local search, video search, academic search, news search and industry-specific vertical search engines. Promoting a site to increase the number of back and inbound links, is another SEO tactic. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar. Much like building a house we believe you must get your SEO building blocks in place before going onto your Search Engine Marketing Campaign.
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